Pricing

How Much Does a Promo Video Actually Cost? (Caribbean Small Business Edition)

"Just get the video made" sounds simple — until you get three quotes that are all over the place. Here's what actually drives the price, and what a fair number looks like.

Quick answers

Short, direct answers to the questions people ask most.

How much does a promo video cost in the Caribbean?

Typically $300–$1,500 per video from a traditional videographer, depending on filming days, crew and editing. Done-for-you services produce the same finished, post-ready videos for around $66–$150 each because there is no film crew or on-site shoot.

Why are done-for-you videos much cheaper?

Because nothing is physically filmed. We build each video from your existing photos, clips and a short brief, then edit and caption it. No crew, no travel, no studio time — so the cost is a fraction of a traditional shoot.

Is a cheap video going to look cheap?

No. Format matters more than budget. A short, well-paced, captioned video built for Reels or TikTok typically outperforms an expensive cinematic ad that was never designed for the feed.

What does a monthly plan cost?

Monthly plans start at $599/month with priority turnaround, which works out cheaper per video than ordering singles and keeps a steady stream of content going.

If you run a restaurant, a tour company, a shop, or a villa in the Caribbean, you already know video sells. What's harder to pin down is what it should cost.

Quotes come back at wildly different numbers — sometimes for what sounds like the same thing. That's because "a video" isn't one product. Here's how to read a quote and know whether you're being overcharged.

What you're actually paying for

A promo video price comes from four things, and only one of them is the camera:

  • Concept and script — what's the video saying, and to whom?
  • Shoot — cameras, lights, crew, on-location time. The expensive part.
  • Edit — cutting, sound, captions, colour, and the versions for each platform.
  • Revisions — every round of "can we change that?"

A one-person videographer with a camera cuts the shoot cost to almost nothing. An agency with a crew multiplies it. Neither changes how much work the edit is — and the edit is where most videos are won or lost.

Typical price ranges

RouteTypical cost (per video)What you get
DIY (phone + free app)$0Your time — usually hours per video
Freelance videographer$300 – $1,500Filmed, edited, one or two revisions
Video agency / production house$1,500 – $10,000+Concept, crew, motion graphics, multiple cuts
Done-for-you service$66 – $150 per videoScript to finished, captioned, platform-sized
The catch with cheap DIY: it's only free if your time is worth nothing. Ten hours editing one video, at even $20/hour, is $200 — and it still may not look like the videos your competitors post.

Why the same "30-second video" varies so much

Two quotes for "a 30-second promo" can differ by 10x because of scope nobody wrote down:

  • Is there a script, or do you supply the words?
  • Is it one version, or square + vertical + horizontal for each platform?
  • Are captions included? (They should be — most people watch muted.)
  • How many revision rounds before you're happy?
  • Does the price include a monthly rhythm, or is it one-and-done?

What a fair price looks like

For a small Caribbean business, a realistic test is cost per finished video, not cost per project. A single video at $149 that's ready to post is better value than a $600 "package" you'll use once.

Video isn't a one-time purchase, either. The businesses that get results post consistently — which means a repeatable, predictable price matters more than the cheapest one-off quote.

Bottom line

  • Videographer: $300–$1,500 per video.
  • Agency: $1,500+, usually overkill for a single weekly post.
  • Done-for-you: $66–$150 per video, if you want volume without a crew.

Whichever route you pick, ask one question: "How many finished, postable videos do I get, and how often?" That number — not the headline price — tells you what you're really buying.

Want to see what your money buys?

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