Quick answers
Short, direct answers to the questions people ask most.
What videos should a Caribbean restaurant post?
The highest-performing set is: a signature-dish close-up, a behind-the-scenes kitchen moment, a short guest testimonial, a 'what's on this week' special, and a friendly owner or staff intro. Post one or two a week and rotate.
How often should a restaurant post video?
One or two videos a week is enough to stay visible. Consistency beats volume — a steady weekly rhythm outperforms a burst followed by silence.
Do restaurant videos have to be professionally filmed?
No. Short, well-paced, captioned videos made from your existing food photos and clips perform well on Reels and TikTok. Format and pacing matter more than production budget.
What does it cost to get restaurant videos made?
Done-for-you videos start around $66 each in a pack — far less than booking a videographer for an on-site shoot.
Most restaurants don't have a video problem — they have a consistency problem. One good post, then nothing for three weeks. Followers forget, and the algorithm buries you.
Here are five videos you can post this month. Each one works from a short brief, and each one has a clear job.
The Signature Dish Reveal
One dish, close up, made in front of the camera. Steam, sizzle, a slow pour — the food does the work. End on the plate, with the name and price on screen.
Why it works: food video is the highest-performing content any restaurant can post. Show the dish people should order.
"This Weekend" Announcement
A 15-second vertical clip for whatever's happening this weekend — live music, a new cocktail, a Sunday special. Clear text on screen, clear date, clear call to action.
Why it works: it gives people a reason to come now, not "sometime."
Behind the Kitchen
The chef, the prep, the first coffee of the morning. Real hands, real process, no script. This one builds the relationship that makes people choose you over the place down the road.
Why it works: people book places they feel they know. Faces outperform logos every time.
The Customer Moment
A guest's reaction — the first bite, the toast, the table full of people. Short, warm, genuinely theirs. Ask permission if faces are clear.
Why it works: social proof. Strangers trust other customers more than they trust your ad.
The View
If you've got a terrace, a sunset, a harbour view, or a courtyard — that's a video. Slow pan, no talking, one line of text: "Dinner with this view. Book tonight."
Why it works: in the Caribbean, the setting is the product. Sell it.
How to actually get them made
The reason most restaurants don't post five videos a month isn't ideas — it's the work. Shooting, editing, captions, resizing for Instagram, TikTok, and Facebook. That's a part-time job.
The one thing to change this month
Don't plan "we should do more video." Plan which five, on which days, on which platforms. That's the whole system.
And if making them is the blocker — that's exactly what we do. You send the brief. We send back the finished videos, captioned and sized for every platform.
Five videos. One brief.
Tell us what to promote. We'll make the videos you post this month.
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